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"For years, schools, clubs and organizations have used magazines as a primary means to raising money. While the benefits are well known, the coordination and administration could be a headache. There were brochures and catalogs to carry around,  order forms to be carefully filled out in triplicate (where penmanship counts or the magazine never gets delivered), as well as payments to balance, record and turn in.  Sometimes customers would take hours deciding on which magazine to receive or give as a gift, and then worry if they would get what they ordered, because after they've paid your volunteer ... all they're left with is a receipt.